About MIHPC

The Malaysia International Halal Promotion Centre

The Malaysia International Halal Promotion Centre (MIHPC), established by HQC through its Market Access Hub Office in Guangzhou, is designed to serve as a strategic bridge between certified Chinese companies and global halal markets, with strong support from trade chambers and government agencies. MIHPC provides far more than certification assistance—it delivers a complete suite of support services. Its Halal Academy program helps companies better understand the halal certification process, maintain compliance, and strengthen staff competencies in halal assurance matters. Through Halal Trade & Market Access, MIHPC connects businesses with buyers in Malaysia, ASEAN, and the Middle East, organizes trade missions to Malaysia and OIC countries, and promotes participation in leading expos such as MIHAS. With Post-Certification Promotion, MIHPC enhances the visibility of halal-certified businesses by facilitating access to halal retail channels and e-commerce platforms, while leveraging the global trust of Malaysia’s Halal Certification. The centre also promotes collaboration in Tourism & Lifestyle by supporting Muslim-friendly travel and hospitality initiatives between China and Malaysia. Through its Provincial Outreach program, MIHPC works with strategic partners across all provinces in China to ensure nationwide impact. Ultimately, MIHPC ensures that halal certification is not the final destination but the first step toward sustainable global recognition, expanded market accessibility, and long-term competitiveness for Chinese companies in the halal economy.

马来西亚国际清真推广中心（MIHPC）由HQC通过其在广州设立的市场准入枢纽办公室成立，旨在成为经过认证的中国企业与全球清真市场之间的战略桥梁，并获得商会及政府机构的大力支持。MIHPC不仅仅提供清真认证的协助，更是为企业提供一整套完善的支持服务。其清真学院项目帮助企业更好地了解清真认证流程，保持合规，并提升员工在清真保障事务方面的能力。通过清真贸易与市场准入，MIHPC为企业对接马来西亚、东盟及中东买家，组织前往马来西亚及伊斯兰合作组织（OIC）国家的贸易代表团，并推动企业参与如MIHAS等国际知名清真展会。借助认证后推广，MIHPC帮助已获清真认证的企业提升市场知名度，进入清真零售渠道与电商平台，同时利用全球信赖的马来西亚清真认证打造品牌优势。中心还积极推动旅游与生活方式合作，支持中国与马来西亚之间的穆斯林友好型旅游与酒店业发展。通过省级拓展计划，MIHPC将在中国各省份与战略合作伙伴携手，确保项目覆盖全国。最终，MIHPC确保清真认证不是终点，而是中国企业迈向可持续的全球认可、更广阔的市场准入及在清真经济中长期竞争力的第一步